Three-week campaign is running in the UK and US and features over 25 leading content creators.
Asos has kicked off a three-week campaign on TikTok in the UK and US as it looks to target fashion loving, 20-something consumers.
The retailer has teamed up with some of the biggest TikTok creators for the campaign including Holly H, Luke Trotman from Love Island and social media duo the Neffati Brothers in the UK, reported Fashion United.
All TikTok users in the UK were greeted with Asos content when they opened the app this week through the platform’s TopView advertising solution.
Asos is also launching the #AySauce branded hashtag challenge from August 31. This will ask target audiences over the following week to showcase three outfits of their choice in 15 seconds, using their own creativity and personality to bring the looks to life.
Those who enter will be able to explore more Asos content through an ‘Explore’ tab on the challenge page.
“TikTok is a growing part of [our] mix, and we’re excited to see how our social content team can engage our customers in new ways through the #AySauce hashtag challenge over the coming weeks,” said John Mooney, brand creative director at Asos.
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