This ad will be closed automatically in X seconds.

Authentic strikes deal to extend Reebok’s performance apparel offer

Authentic Brands Group has confirmed a partnership with Source Sport for the sports culture brand, Reebok.

Through the partnership, SHG will manufacture and distribute Reebok branded football and basketball team training apparel, uniforms, sportswear, training accessories and souvenirs for men, women, boys and girls in the UK and Ireland.

The partnership aims to demonstrate Reebok’s commitment to sports, while SHG’s dedication to form and function, will deliver an expanded range of Reebok apparel that aligns with consumers’ active lifestyles.

“Together with SHG, we are expanding Reebok’s performance apparel offerings,” commented Steve Robaire, evp for Reebok at Authentic. “This partnership comes at a great time for Reebok as we further extend our global footprint to reclaim the brand’s rightful place in sports culture.”

John Carden, md at SHG, continued: “We are delighted to partner with Authentic on Reebok, a brand that is synonymous with sporting excellence. We believe we can offer a truly unique service and product offerings. This will allow us to re-introduce Reebok into the sports market and utilize our product development and distribution expertise to achieve ambitious growth targets for the brand.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
RSCAlice+Olivia500x500
 
Brandgenuity has brought together alice + olivia and the Royal Shakespeare Company for the alice + olivia Fall 2025 collection, which was unveiled at NY Fashion Week....
LoungeflyCinderella500x500
 
The range includes a mix of mini backpacks, cross body bags, wallets, wristlets and bag charms, as well as jackets and hoodies - all featuring Loungefly's trademark flourishes....
TrevorCash500x500
 
Mad Beauty's Trevor Cash on prioritising innovation, preparation and engagement to pave the way for a successful year....
HelderLopes500x500
 
Outfit7's Helder Lopes talks expanding globally and creating opportunities by staying bold, continuing to innovate and taking creative risks....
GorgeousGeorgians500x500
 
West London’s Osterley Park and House is putting on Horrible Histories-inspired activities for families in an event that will continue for just over six months....
TomandJerry85500x500
 
The activity will kick off with products, experiences, TV programming and more, with a raft of licensees and partners getting involved....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.