Autumn Fair has revealed its new campaign theme promising a ‘celebration of newness and original products’ that will bring retail stores to life, putting the spotlight on the allure of the ‘shop window’ and the best of British suppliers.
Following constructive dialogue with key partners, buyers and loyal brands, Autumn Fair returns on 1-4 September at NEC Birmingham with a renewed focus on independent retailers.
Placing the buying experience at the forefront and recognising the importance of swift transitions from the show floor to the shop window, Autumn Fair will curate a selection of over 500 suppliers primed to deliver on smaller minimums.
With over 30% of brands exclusive to the show, Autumn Fair will also celebrate the best that Britain has to offer, paying homage to the British suppliers which are able to fulfil quick turnarounds with new products on small order quantities to cater to the evolving needs of the Indies.
Autumn Fair has also introduced entry-level exhibitor packages and pavilions.
“We’ve listened to all the constructive feedback from our community, and we’re excited to bring a new energy and focus to Autumn Fair,” commented Jackson Szabo, portfolio director at Autumn Fair. “From the show floor to the shop window, every retailer wants to be inspired with original products that they believe will bring their stores to life. Autumn Fair is where buyers come to shop. Where products discovered at the show are of such exceptional quality that they deserve a prime spot in shop windows. Independents flock to Autumn Fair to replenish inventory for end of year (peak season), and the buying trend is now little and often. With limited storage capacity and lower cash flow, this buying strategy is necessary to prepare for the increase in end of year sales. Autumn Fair provides the last opportunity in the year for product exploration.
“We will be putting buying at the forefront of everything we do. We’ll be revamping the way buyers shop the show with improvements to the onsite experience, website, registration and more to help them best prepare and get the most out of the show. We’ll be creating more trails and buyer experiences to enable them to find the right brands. Indies need to make every second away from the store count. They need to be efficient and effective especially during a busy time of the season, and Autumn Fair will be their trusted resource to shop the brands that can make a difference for them now.”
For more information on the show, head to www.autumnfair.com.
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