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Banijay Kids & Family reveals strategic partnership with Bookwire

Digital publishing specialist, Bookwire has teamed up with Banijay Kids & Family to produce and distribute audiobook content based on a selection of the latter’s intellectual properties.

Working closely with the Banijay Kids & Family team, Bookwire’s Paris office will produce engaging audio content, via its production solution WAY (WeAudiobookYou), and distribute it to all listening platforms, from libraries to music streaming platforms.

Titles will include When I Was Your Age, Street Football, Lolirock, The Unstoppable Yellow Yeti (pictured), Silverpoint and Totally Spies, in addition to heritage series such as The Ranch and Martin Mystery.

Initially produced in French by early 2023, the audiobooks will be available in several languages and distributed worldwide by Bookwire.

“We are delighted that Banijay Kids & Family has placed its trust in us,” commented Anne-Laure Gonet, country manager France at Bookwire. “Our services, including WAY production solution and Bookwire OS have become the global market standard over the last few years thanks to the great commitment of our team and consistent investments.

“Our ambition in France is to open up new audio opportunities for all publishers in the market. We offer a full 360° audio service from production and distribution, to marketing, therefore enabling each publisher to launch and distribute its own audio titles.”

Annick Bizet, new business and strategic alliances director at Banijay Kids & Family, continued: “We were looking for an experienced audiobook partner with a proven international distribution track record. Bookwire understand our need for high-quality audiobook production, as well as our strong international ambition. We are thrilled to expand the popularity of our series in audiobook format and bring them to fans and new global audiences.”

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