BritBox will offer an ‘unrivalled’ collection of British boxsets and original series.
BBC and ITV have joined forces for the launch BritBox – a new streaming service which they hope will rival Netflix.
The new service will offer “an unrivalled collection of British boxsets and original services”, according to a statement from ITV this morning.
The launch is being planned for the second half of 2019, with the collaboration also featuring new commissions for British production companies specifically created for BritBox.
“BritBox will be the home for the best of British creativity – celebrating the best of the past, the best of today and investing in new British originated content in the future,” said Carolyn McCall, ceo of ITV.
Tony Hall, BBC director general, added: “I am delighted that the BBC and ITV are working together on something truly special – BritBox. A new streaming service delivering the best home-grown content to the public who love it best.
“The service will have everything from old favourites to recent shows and brand new commissions. It’s an exciting time for the viewing public.”
BritBox is already available in North America, where it is performing ahead of expectations, having already broken through targets with over half a million subscribers.
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