Beano and Radley collaboration marks 70 years of Dennis the Menace

The two brands have joined forces for a new ‘rebellious’ collection to mark the milestone.

Beano Studios is continuing its year of celebrations for 70 years of Dennis with a collaboration with fashion brand Radley London.

The two British icons have partnered to create a playful limited edition accessory collection to celebrate the nation’s favourite mischief maker.

Beano’s comic strips have been styled by Radley London into new collectable designs. Illustrations of Dennis, Gnasher, Minnie and Radley’s Scottie dog create mischief across bags, card holders and purses.

The rebellious collection will be available exclusively in Radley’s London and Glasgow stores, selected concessions and online from 4 October.

Dennis’s iconic black and red stripes are referenced throughout the collection, including the ‘Breaking Rules’ Book Street bag, which features screen prints and foil embossing on leather. The large black tote has appliqué badges of the Beano characters and slogans, and also includes a detachable striped Scottie dog key fob who dons his very own red and black striped jumper.

The collection also includes a collectable leather card holder which features the Dennis and Gnasher fan club logo. The Dennis fan club was originally created in 1976 and this is the first time it has been brought to life in a licensed deal.

“In this momentous year for Dennis we’ve chosen iconic partnerships to commemorate his 70 years,” commented Vanessa Andreis, franchise planning and partnerships director at Beano Studios. “Bringing a bit of Dennis’s loveable mischief to Radley London will be a special part of Dennis history and thanks to their incredible craftsmen we’re sure these collectable products will still be around for the next 70 years of this iconic character.”

Radley London is also an official partner of Beano: The Art of Breaking the Rules – a major exhibition at Somerset House. Radley’s rebellious collection of Beano-inspired handbags and accessories will be available to buy within a special pop-up shop at Somerset House during the exhibition, which runs from 21 October 2021 until 6 March 2022.

The exhibition explores the relationship between Beano and contemporary art pieces. It will feature original comic drawings, never previously seen in public, selected across its 4,000+ editions (to date) and rare archive artefacts, alongside works from leading artists and designers.

Jackie Hay, chief product officer at Radley London, added: “We are so delighted to join with Beano and Dennis in this very special year. Our design team had enormous fun creating a playful collection which brings Dennis and his friends into our world.

“The exclusive Picture Bag designs are made by hand by our artisan craftsmen – including cutting, dying, stitching and printing – and we can’t wait to see our collection run riot this autumn on our handbags, purses and of course our very own Dennis fan club card wallet.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
PantoneMochaMousse500x500
 
There are a number of official partners for Color of the Year, with products ranging from mobile phones, fabrics and home fragrances through to web design assets....
StarlightDoubleThreat500x500
 
Andrew Lloyd Webber’s The Really Useful Group has unveiled a new collaboration with independent roller skate emporium, Double Threat Skates, celebrating the iconic Starlight Express....
EvilDead1800x600
 
The deal - which excludes Army of Darkness - will see Studiocanal handle the franchise for licensing rights in all categories....
MiraculousAshleyHeath500x500
 
Heath Kenny has been named chief content officer, while Ashley Depp joins as senior vice president of marketing and franchise....
ArgosBlackFriday500x500
 
Following its biggest shopping day of the year, Argos has shared insights on how the UK shopped this Black Friday, including top selling products, the busiest hour for shopping and more....
OhhDeerV&A500x500
 
Ohh Deer is expanding into the museums sector, welcoming V&A and Natural History Museum to its portfolio....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.