Acquisition allows licensee to expand into housewares and home.
Bioworld Merchandising has acquired licensed home products company, Vandor.
The move means that Bioworld can now expand into new categories, with Vandor specialising in lines including drinkware, sculpted collectables, kitchenwear and home décor.
“We were impressed by Vandor’s reputation for creating unique/differentiated high-quality products, and we’re excited about our growth in the housewares and home business,” said Raj Malik, Bioworld’s ceo. “This strategic acquisition is consistent with our mission to continue to expand our business into new licences, channels of distribution, and international markets while continuing to bring an unparalleled consumer experience across all our product categories.
“I am confident in our teams’ shared passion for providing consumers with products that truly embody the brands they love and look forward to the success this union will bring.”
Sarah DeVoll, Vandor ceo, added: “We were thrilled when Bioworld approached us. We have heard nothing but positive feedback from our mutual customers and licensors about Vandor joining the Bioworld family.”
The news comes on the heels of Bioworld’s recent acquisition of Global Design Concepts and the launch of One61 Studio, its new technology division created to propel officially licensed products and apparel into the future.