Company to produce and supply line of pea, peanut and rice snacks.
Yorkshire-based Bite UK has teamed up with YO! Sushi to create a new snacking range for the popular brand.
The line will feature wasabi peas, chilli rice crackers and chilli peanuts and will launch in more than 70 YO! Sushi restaurants around the UK from this month at its takeaway convenience till points.
Snacking categories are experiencing double digit growth (2017) with grab and go snack packs seeing 26% growth accounting for 10% of the market.
Bite UK has a bespoke new product development team that specialises in developing products in the healthy snacking category. The team has the ability and scale to develop products that are bespoke for brands and businesses.
Bite UK founder, Jason Bull, commented: “We are very proud to be working with such a ground-breaking brand. We admire YO! Sushi’s creativity and pioneering spirit.
“At Bite UK we specialise in producing healthy snacks for UK consumers. Our technical team focus on great taste and bringing a quality product to market at a competitive price to retailers.”