Video games developer, Crystal Dynamics, has signed video game and geek culture specialist agency, Bits and Pixels, to represent Tomb Raider products for merchandise licensing.
Tomb Raider I-III Remastered – which launched on 14 February on console and PC – allows players to experience Lara Croft’s original three adventures, lovingly restored with upgraded visuals, complete with all expansions and secret levels.
“As a boutique agency specialising in video game and geek culture brands, and as avid gamers ourselves, we couldn’t be more excited to be working with a franchise of such undeniable significance both within the gaming industry and across wider pop culture,” commented Sandra Arcan from Bits + Pixels. “Lara Croft is gaming’s greatest female icon and has transcended the medium since her first appearance in the mid-90’s. Our mission is to engage licensees that will work closely with us to build a programme of distinctive collections and launches across fashion, lifestyle and specialist retail.”
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