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Blue Zoo unveils brand rights company

Former Techicolor and Cookie Jar exec, Alison Warner to head up new division.

Blue Zoo is branching into rights management for its own and third party IP, the company has confirmed.

Alison Warner will oversee the new division growing Blue Zoo’s slate of properties, as well as handling pre-sales, distribution, brand management and merchandising.

In addition to managing the studio’s existing IPs, Alison (pictured) will be seeking new projects to complement and diversify the portfolio.

Alison’s experience spans some 20 years in the industry, most recently as vp of sales, acquisitions and co-productions at Techicolor, developing Atomic Puppet (Disney XD) and The Deep (Netflix).

Other previous roles include vp of sales and co-production at Cookie Jar Entertainment, responsible for the sales of properties such as Arthur and Richard Scarry.

“I am truly delighted to be joining the fantastic Blue Zoo team and tasked with setting up a brand new division within the company,” said Alison, who takes on the role of md of Blue Zoo Rights. “It comes at a time where the UK animation industry is looking extremely positive with the UK Tax Credit in place and the Young Audience Content Fund launching and I look forward to helping grow both Blue Zoo’s UK and international presence as a brand rights company.”

Oli Hyatt MBE, co-founder of Blue Zoo Animation, added: “Having known Alison for 15 years, I’m certain she shares Blue Zoo’s strongly held belief in quality programming and producing the very best content for young audiences.

“It is an honour to be starting a business with someone who has such a wealth of experience and I look forward to many years of success together.”

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