Boat Rocker has revealed a range of new deals for its rapidly growing Dino Ranch franchise to further broaden its global footprint.
The new licensees have been secured by best in class licensing agents including Super RTL, Plus Licens and Haven, expanding the number of categories and products available across EMEA & ANZ for the brand.
New products to engage young Dino Ranchers include stuffed toys for amusement parks and attractions (EMEA, Australia); apparel and home textiles (Nordics, Germany); publishing (Nordics, Poland); and lunchware (Germany).
PMS will be launching a range of amusement plush products in EMEA in 2023, while Hunter will launch carnival show bags in Australia.
In the Nordics, fans can kit themselves out with an apparel and home textile line from Danish licensed home textile and apparel supplier Skybrands, and immerse themselves in stories from leading publishers Egmont.
Meanwhile, in Germany there will be apparel from Tex-Ass, bedding from Klaus Herding and dining from p:os lunchware.
“We’re thrilled that Dino Ranch’s perfect blend of cowboys and dinosaurs is proving globally popular, and that we can provide fans around the world with further opportunities to engage with their favourite show through these new deals,” commented Kate Schlomann, evp brand management and content marketing at Boat Rocker. “We’re delighted to welcome our new partners to our rapidly growing list of licensees.”
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