This ad will be closed automatically in X seconds.

Brand of Brothers unveils first Hershey’s ice creams with Iceland

Brand of Brothers has partnered with the Hershey Company to launch an exclusive range of ice creams across all of Iceland’s outlets in the UK, Iceland online and The Food Warehouse.

The range will be available in over 1,000 stores nationwide from this month.

This marks the first time that Brand of Brothers has partnered with Hershey’s. The range launch is complementary to MDR Brand Management’s wider partnerships across frozen desserts.

The ice cream product development by the Brand of Brothers team plays homage to the iconic Hershey’s Cookies ‘n’ Creme chocolate bar in creating an indulgent white chocolate coated stick with a creamy, cookie filled ice cream, (available as a 3 x 90ml multipack). Completing the range are Hershey’s Cookies ‘n’ Creme and Hershey’s Strawberry Cookies ‘n’ Creme (each available in a 500ml tub).

“Hershey’s is a fantastic addition to our growing portfolio in ice cream and we are delighted to work closely with them and Iceland for its debut in the UK,” commented Greg Ovenden, product and marketing director at Brand of Brothers. “Both handheld and the premium luxury tubs category have seen growth over the last year and we expect both the sticks and the tubs to be a big hit with Iceland’s customers this summer.”

Daniel Avener, ceo of MDR Brand Management, added: “Ice cream has proven to be a key category for Hershey’s brand extension programme across the world and we’re delighted to support this innovation, across formats and flavours to the UK market for the first time. We’re excited to be working with Brand of Brothers to make this happen.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LAfinaliststrophies500x500
 
The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
Productthumbnail500x500
 
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
WhatKidsLove24500x500
 
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
JollyAwesomeBearly500x500
 
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
SesameStreetcharacters500x500
 
Heathside Trading and OddBalls join the licensing programme for the classic brand....
RSLA500x500
 
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.