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Bulldog Licensing reveals first UK deals for Bored Ape

Having recently been appointed to represent Bored of Directors, the Bored Ape Yacht Club NFT Collective, in the UK and Ireland, Bulldog Licensing has confirmed the first licensees to sign up – Poetic Brands and Ecell Global.

Both licensees will be using imagery that is both original and inspired by the 12 BAYC NFTs that make up the collective – a grouping of owners of animated blue-chip ape NFTs. However, these are more than just cartoons; they are Ethereum-based nonfungible tokens: unique, collectable artworks digitally certified as the property of one paying owner per illustration, which have been sold for over $3,000,000 at Sotheby’s.

Bored of Directors brings together 12 diverse BAYC Apes, owned by individual NFT owners and featuring a variety of aesthetics and personalities under one roof. The aim is to bring more BAYC owners on board as the brand grows.

Poetic Brands will be producing a range of kids and adult apparel including day and nightwear, as well as a gifting range with figurines, mugs, stationery and key chains. The designs will feature the recognisable apes that are part of the Bored of Directors collective.

Ecell Global, meanwhile,  will be producing a range of phone, tablet, laptop and game console cases and accessories. The range will be available online from autumn 2022.

Bulldog Licensing is also busy targeting further categories to continue the growth of the brand. These include food, beverages, beer and spirits, interactive, gaming, homewares, publishing, toys and social stationery.

“We like to think that our success with diverse, distinctive, and highly original properties was a major factor in this appointment,” commented Rob Corney, md of Bulldog Licensing. “We certainly see very strong opportunities for the Bored of Directors across multiple categories. We’re looking forward enormously to working on this exciting brand.”

NFIP Holdings added: “We have been monitoring the demand for BAYC apes both by end consumers and the licensing community alike and knew that a well-structured packaged offering would be appealing to jump start the metaverse apes’ plunge into the world of consumer goods.

“We have been careful to appoint companies that have a reputation for originality and creativity to work with the brand – and that describes Bulldog. We’re delighted to be working with them.”

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