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Bulldog scores a double for Bullseye brand

Crackerjack and Sporting Profiles on board for classic game show property.

Bulldog Licensing has welcomed two new partners to the oche for classic game show brand, Bullseye.

The new deals will see Crackerjack produce a gifting range including alcohol gift sets, money tins, tankards and glassware.

In addition, Sporting Profiles will launch a Bullseye fan website.

This adds to an existing programme which includes Bullseye-branded biltong, a Bullseye quiz book – complete with magnetic dartboard and toy darts – nightwear, socks, apparel, mugs and prints.

”Bullseye is a brand that has transcended its original format to become a much loved part of British culture, so even people who weren’t born in its heyday know the name and the catchphrases,” said Rob Corney, md of Bulldog Licensing. “This massive brand recognition is translating into a big and growing licensing programme that shows no sign of stopping.”

Bullseye ran from 1981 to 1995 across the ITV network, regularly pulling in 13 million viewers per episode with a peak audience of 19.8 million on Boxing Day 1989.

ITV has since featured the show in two one-off specials and it is still on air through digital channel, Challenge.

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