Dreamtex, Aykroyds/TDP and Whitehouse Leisure all on board for superhero brand.
Bulldog Licensing has revealed the first signings for the fast growing superhero animation, Miraculous: Tales of Ladybug & Cat Noir.
Dreamtex, Aykroyds/TDP and Whitehouse Leisure have all come on board for the property.
The trio join pan-regional partners Topps and Stor in the licensing programme for the hotly tipped brand.
The new deals will see Aykroyds/TDP producing nightwear and underwear, while Whitehouse Leisure is on board for amusement plush. Dreamtex is planning a varied range that includes curtains, fleece blankets, sleeved fleece, hot water bottles, pyjama cases, cushions, rugs, sleeping bags, inflatable chairs, towels, ponchos, beanbags, fitted sheets and cuddle robes.
A toy range from Bandai is also available exclusively in Toys R Us, with strong support for the full market roll-out next year.
“Miraculous is a new addition to our portfolio, so to be announcing three new licensees already is great news and indicative of this brand’s huge potential,” said Rob Corney, Bulldog’s group md.
“This is just the start – we are dealing with masses of enquiries for this property so I’m sure there’ll be further announcements very soon.”
The first series of Miraculous is already the number one show on the Disney Channel UK and will debut on free to air TV in early 2017.
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