With less than two months to go before two teams of six people brave the unforgiving waters of the Channel and race to France, the organisers of The Light Fund English Channel Relay fundraiser have revealed plans for a silent auction to get the donations even closer to the £250,000 target – and they are calling on the industry to get involved.
On 16 May the auction site will go live and the link will be sent out on multiple platforms, then all you have to do is place your bids. Everyone in the licensing industry – brand owners, licensees, licensors and all who work with them – is invited to take part.
But of course, to get the impressive response The Light Fund is aiming for requires a fabulous selection of items to choose from – and the industry is already coming forward with prizes big and small including framed posters, limited edition books, tickets to major events, signed football shirts and more.
Desirable items, event tickets, money can’t buy experiences, rare souvenirs – anything worth bidding on is welcome. All prizes will be acknowledged on the auction website.
“If there’s one industry that can supply desirable goods and services worth bidding for it’s the licensing industry,” commented Stephen Gould, team captain of the English Channel Relay fundraiser (pictured above at the recent B&LLAs with some of the other team members). “Let us know what you can offer and when. All of it is going to a fantastic cause and will be a great boost to the brave men and women swimming the Channel both by day and by night only a few short weeks from now. Our thanks to you all.”
The challenge is scheduled to take place between 30 June and 3 July at around 2am on a day when the conditions are optimal.
With a target of £250,000, there are still a number of opportunities to sponsor the brave and slightly mad fundraising effort as well, of course, as being name checked in a film at The Licensing Awards 2022 in September.