This ad will be closed automatically in X seconds.

Caravanserai welcomes ROADSIGN Australia to its portfolio

ROADSIGN Australia has appointed Caravanserai Partners to strategically grow and expand its licensing programme across key territories.

Its visually impactful road signs has helped the ROADSIGN brand build up awareness across the globe, with its initial aim being to put forward Australia as a place to travel and discover.

The logo – a black kangaroo on a yellow sign – is a key asset in terms of its brand marketing strategy, says the company.

Caravanserai will now look to capitalise on the engagement and love for the brand, developing consumer products and brand promotions in the Iberian Peninsula territories.

“This is an exciting start for us. We have full confidence in Caravanserai’s team to extend the ROADSIGN brand in the Iberian Peninsula,” explained Maxime Paul, brand manager. “As an authentic Australian outdoor brand, we want to encourage the general public to travel, share and discover.

“ROADSIGN embodies Australia’s spirit of nature, freedom and simplicity; a set of values that are meaningful to current generations.”

Guillem Rey, md at Caravanserai, added: “We are very excited to start working with such an iconic brand like ROADSIGN to expand its licensing programme. Caravanserai and ROADSIGN are a perfect match, we share the positive values of travelling and discovering and we strongly believe in its potential in the industry.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The world's fastest and Olympic champion, Usain Bolt, has collaborated with Mr Men Little Miss to create a new character....
H&A's Livy Coare on her biggest hope for Christmas and what she’s most looking forward to next year....
The ambitious company has enjoyed a strong second half of 2021, welcoming Jonathan Baker, as well as working with Rovio and UFC....
Mattel is looking to further accelerate its current growth phase, welcoming Glenn Abell as svp MEGA and global head of the construction category....
Authentic Brands Group has revealed a number of new strategic operating partners for key regions around the world following its acquisition of the Reebok brand....
The new inclusive collection is accompanied by a marketing campaign with the tagline 'Welcome to the HALLS of IVY' and starring Beyoncé....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.