ROADSIGN Australia has appointed Caravanserai Partners to strategically grow and expand its licensing programme across key territories.
Its visually impactful road signs has helped the ROADSIGN brand build up awareness across the globe, with its initial aim being to put forward Australia as a place to travel and discover.
The logo – a black kangaroo on a yellow sign – is a key asset in terms of its brand marketing strategy, says the company.
Caravanserai will now look to capitalise on the engagement and love for the brand, developing consumer products and brand promotions in the Iberian Peninsula territories.
“This is an exciting start for us. We have full confidence in Caravanserai’s team to extend the ROADSIGN brand in the Iberian Peninsula,” explained Maxime Paul, brand manager. “As an authentic Australian outdoor brand, we want to encourage the general public to travel, share and discover.
“ROADSIGN embodies Australia’s spirit of nature, freedom and simplicity; a set of values that are meaningful to current generations.”
Guillem Rey, md at Caravanserai, added: “We are very excited to start working with such an iconic brand like ROADSIGN to expand its licensing programme. Caravanserai and ROADSIGN are a perfect match, we share the positive values of travelling and discovering and we strongly believe in its potential in the industry.”