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Centum Books adds Yo-Kai Watch to portfolio

Company to launch full publishing offering for new anime property.

Fast growing Centum Books has further expanded its roster with the addition of new anime property, Yo-Kai Watch.

The company will be releasing a full publishing offering including storybooks, sticker books, chapter books, joke books and annuals among other lines.

Yo-Kai Watch has already enjoyed strong success in Japan, where it has generated retail sales of over €2 billion in under two years.

The show will make its debut on Cartoon Network this month, with Hasbro and Nintendo launching toy and video games lines shortly afterwards.

Bulldog Licensing is handling the property in the UK, and is working closely with master European brand head, Viz Media Europe.

“Working with Centum on a wide range of publishing products for such a hot property is hugely exciting,” said Vicky Hill, licensing manager at Bulldog.

“Their reputation for marketing support and strong product lines is driving a real point of difference in the sector and there’s lots more to come from the brand.

“We are dealing with huge amounts of interest across many different categories and expect to be announcing other deals very soon.”

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