Preschool series makes debut in the territory, with L&M interest also building.
CHF Entertainment has launched its popular preschool brand, Pip Ahoy, into China.
The company is working with Yecheng Shanghai Media, Wings Media (a wholly owned subsidiary of Shanghai Media Group and China Telecom on the initiative.
With the first 52 episodes already dubbed into Mandarin, the series has launched simultaneously across a number of popular networks including Shanghai Online, Shanghai IPTV and BesTV a channel which is available in more than 20 provinces in China and 20 million homes in Shanghai alone.
Further IPTV and SVOD platforms will be announced in the coming weeks; the combination of which could see Pip Ahoy available on-demand in as many as 900 million homes throughout China.
Furthering its commitment to China, CHF Entertainment is also working with Wings Media on the production of the third series, with the first delivery due at the end of 2017.
Jenny Johnstone, commercial director at CHF Entertainment, commented: “We are very excited to be working with Yecheng, Wings Media and China Telecom in this fascinating and growing market.
“We have received some great feedback for the series which has already encouraged licensing and merchandising interest too – a very promising start.”
Tong Zhou, CHF China consultant, added: “We are very much looking forward to building a pan-Asia presence for Pip Ahoy and supporting CHF Entertainment across its entire portfolio.”
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