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Dean’s tees off with new shortbread range with The Open

Dean’s has launched a new range of all butter shortbread to celebrate The Open, including a limited edition tin designed to commemorate The 150th Open at the iconic Old Course at St Andrews.

The range includes four tins and three cartons containing slowly hand-baked all-butter shortbread featuring imagery from the Old Course at St Andrews.

The limited edition 150th tin features a unique image of The Old Course and will be available for a limited time only. Along with the ‘Elements’ and ‘The Open’ tins, these are filled with all butter petticoat tails. The range also includes The Open collection of three 300g cartons featuring imagery from The Old Course at St Andrews and finally, a 75g tin of all butter shortbread rounds, designed to emulate a set of golf balls.

“We are honoured to present this range of our all butter melt in the mouth shortbread for The Open,” commented Nick Watkin, commercial director at Dean’s. “With The 150th Open taking place back at the ‘home of golf’ it feels right that there should be a line of shortbread to commemorate this. The range this year makes an excellent keepsake or gift for any golf and shortbread fan.”

The deal with Dean’s was secured by TSBA Group.

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