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DeAPlaneta Entertainment strengthens digital business arm with WonderPals

DeAPlaneta Entertainment has strengthened its digital business division – DeAPlaneta Interactive – with a new alliance with Web3 brand, WonderPals.

Created by artist Mina in October 2021, the WonderPals NFT collection launched on 28 February 2022, selling out immediately. WonderPals sold all 10,000 NFTs in its collection at a price of 0.08 ETH per unit (which, at launch, was equivalent to about $224 per NFT).

WonderPals characters aim to bring kindness and joy to the digital and physical worlds and can be used as avatars in the Metaverse.

DeAPlaneta Entertainment and WonderPals will now co-develop content to expand WonderPals’ storytelling into a range of formats including books, comic books, comic strips and collectables designed for the Metaverse.

DeAPlaneta Entertainment will also become WonderPals’ worldwide sales agent for the physical products based on its brand, with a comprehensive consumer products plan.

The brand already has a collection of interactive emojis and its own online store, in addition to several agreements to expand into the food, apparel and stationery sectors.

“As a growing brand, the opportunity of working with a respected company like DeAPlaneta is something we have always dreamed of,” Mina commented. “We believe this partnership will elevate us to a new level. DeAPlaneta is a key partner for building and expanding the world of WonderPals and we’re so excited by the prospect of sharing more stories and adventures.”

Anna Campistol, head of DeAPlaneta Interactive, added: “We are really excited to bring our brand development experience to such a promising project as WonderPals. Its NFT successes, creativity and passionate team, confirm this is an IP with great global expansion potential.”

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