Devolver Digital has partnered with Retail Monster and Merchantwise to expand the Fall Guys consumer products programme in North America and Australia/New Zealand, respectively.
UK-based agency Big Top has also been appointed to manage trade PR for Fall Guys consumer products.
Developed by Mediatonic and published by Epic Games, Fall Guys is the massively multiplayer party game where hordes of exceptionally clumsy beans take on bizarre obstacles and colourfully chaotic game show rounds in an epic quest for the crown.
It recently launched free on all major gaming platforms, and within the first two weeks of season one has already notched up more than 50 million players worldwide.
“With the game now free on every platform, this is a really pivotal point for the Fall Guys consumer products programme,” commented Fee Heyer, head of global licensing at Devolver Digital. “The brand already has over 50 million fans and going free will only further expand this massive – and massively loyal – fanbase who are ready and willing to buy Fall Guys merchandise.
“It’s brilliant to have Retail Monster and Merchantwise on board, but it’s just the start and I’m looking forward to meeting other licensing agents with equally strong territory-specific expertise who believe they can bring something special to the Fall Guys programme. It’s also great to welcome Big Top on board; managing director Charlie Le Rougetel has decades of experience working in the video games and licensing sectors, so her team was a natural fit for us.”