The Givenchy fashion house and Disney have joined forces to present a new capsule collection starring Oswald the Lucky Rabbit, in celebration of Lunar New Year and 100 years of Disney.
As The Walt Disney Company commemorates its 100th anniversary in 2023, Oswald the Lucky Rabbit has emerged from the Disney vault to re-enter the pop culture zeitgeist ahead of the Year of the Rabbit.
Created by Walt Disney and his studio artists – and known as the clever and fun-loving precursor to Mickey Mouse – Oswald is a first in the history of character animation. Earlier this month, Walt Disney Animation Studios debuted an all-new Oswald short for the first time in nearly 95 years.
For the collaboration, Givenchy creative director, Matthew Williams, worked with Disney to create a ‘one of a kind world tour’ that aims to fuse Oswald’s mischievous, high-energy spirit with his own directional aesthetic for Givenchy.
The campaign and Oswald’s world tour will come to life in a mixed reality short produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz. The short will feature global talent Madelaine Petsch, Amber Liu and Alton Mason enjoying an adventure alongside the Lucky Rabbit. The journey will begin at the El Capitan Theatre in Los Angeles, and move through Shanghai, New York, Tokyo and Paris, where Oswald will end his trip at the House of Givenchy.
Pieces include a blue varsity jacket with white sleeves with Givenchy and Paris lettering that accentuate placements showing Oswald the Lucky Rabbit offering a flower to his sweetheart, Ortensia; a red oversized shirt and short ensemble; a jean jacket and jeans; plus t-shirts in pink, white, black or red and black tie-dye.
There are also hoodies, tanks and track pants, plus accessories such as tennis shoes, totes and small cross-body bags, card carriers, phone cases, earbud cases and caps.
To continue the celebration, fans can join in the fun on Snapchat with the Oswald Sky Painter AR lens, which allows users to paint the sky with paint, stencils and passport stamps highlighting the five cities of Oswald’s Givenchy journey. The lens will become shoppable and link to the Givenchy site beginning 30 December.
Prices for the collection range from $255 to $5,690.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
