Bart Simpson and Krusty the Clown will appear on brand’s first licensed capsule range.
Dutch brand Off the Radar has launched a new capsule collection dedicated to The Simpsons.
Licensee Cooking Brands sealed the collaboration with the Amsterdam-based fashion brand, with products available exclusively at multi-brand retailer Men at Work.
The apparel – which will feature Bart Simpson and Krusty the Clown on t-shirts and sweaters – will hit stores at the end of this month.
Men at Work has 30 stores in The Netherlands and a further three stores in Belgium.
Henny Ph. de Wolf, sales and product manager at Cooking Brands, said: “We are exited about this new collaboration with Off the Radar and had great fun working with them on creating this very cool capsule range of The Simpsons.”
The creative team at Men at Work added: “Bart Simpson is the character that we have been looking for our very first licence capsule range within Off the Radar. He is fun, cool and rebellious, which suits our core target group completely.
“The capsule range includes t-shirts and sweaters with the famous characters of The Simpsons and the items will come in various, on-trend colours, making sure that customers have something special in their hands.”
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