This ad will be closed automatically in X seconds.

Dutch brand Off the Radar moves into licensing

Bart Simpson and Krusty the Clown will appear on brand’s first licensed capsule range.

Dutch brand Off the Radar has launched a new capsule collection dedicated to The Simpsons.

Licensee Cooking Brands sealed the collaboration with the Amsterdam-based fashion brand, with products available exclusively at multi-brand retailer Men at Work.

The apparel – which will feature Bart Simpson and Krusty the Clown on t-shirts and sweaters – will hit stores at the end of this month.

Men at Work has 30 stores in The Netherlands and a further three stores in Belgium.

Henny Ph. de Wolf, sales and product manager at Cooking Brands, said: “We are exited about this new collaboration with Off the Radar and had great fun working with them on creating this very cool capsule range of The Simpsons.”

The creative team at Men at Work added: “Bart Simpson is the character that we have been looking for our very first licence capsule range within Off the Radar. He is fun, cool and rebellious, which suits our core target group completely.

“The capsule range includes t-shirts and sweaters with the famous characters of The Simpsons and the items will come in various, on-trend colours, making sure that customers have something special in their hands.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAswinners500x500
 
The winners of The B&LLAs 2024 were announced this afternoon (Thursday 25 April) at a glittering awards event, held at the Royal Lancaster London....
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.