Check out our character and entertainment exhibitor preview for next week’s big event.
It’s a new venue, a new look and vibe, plus the small matter of a 21st anniversary to celebrate this year for Brand Licensing Europe.
The Character & Entertainment category, as ever, will cover a major proportion of the showfloor, with classics, evergreens and new launches for visitors to check out.
The Source offers a look at just some of what will be on display at ExCeL from October 1-3.
This includes Viacom Nickelodeon Consumer Products which will be bringing its ‘Every Age, Every Aisle, Everywhere’ strategy to the showfloor, while BBC Studios is returning to the show after some time away.
Major franchises such as Jurassic World, Minions and Trolls will be a big draw for Universal Brand Development, as will My Little Pony, NERF and Power Rangers for Hasbro.
Classic literary brands including Guess How Much I Love You (Walker Books), The Gruffalo (Magic Light Pictures), Spot, Peter Rabbit and The Snowman (Penguin Ventures) will also line-up alongside social stars such as Hearts by Tiana (The Social Store) and gaming icons from SEGA and Capcom among others.