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emoji brand expands into Chilean food sector

Brand teams with Watt’s Chile for dairy products promotion in territory.

The emoji brand has teamed up with Watt’s Chile for a new dairy products promotion in the territory.

Running through until December, the initiative includes 104 emoji collectable stickers which can be found in 200ml milk boxes.

Products including Yogu Yogu, Shake Shake and Lonco Leche will all feature the stickers.

“Watt’s is fully engaged with its consumers, and this is reflected in each of their different products,” said Miriam Camara, head of licensing and promotions at TBC Licensing Agency in Chile.

Marco Hüsges, ceo and founder of the emoji company, added: “It’s been really exciting to see our brand related to healthy products, promoting a positive lifestyle. The power of communication is what the emoji brand stands for and this is yet another perfect collaboration of two well-known and established brands.”

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