The emoji property has revealed a tie up with legendary beauty brand, Elizabeth Arden.
The new collaboration creatively uses the lively interaction between the product efficacy and the emoji brand re-creation and interpretation.
A co-branded gift box and new packaging with help to promote three Elizabeth Arden products in China – ACE Eye Cream, Pink Capsules and Ceramide Micro Essence.
The gift box is coated in pink and adorned with hearts. Customers have to turn the handle in the box to switch the emoji brand icons from ‘cool’ to the ‘I have a crush on you’. The cap on each product also features a limited edition emoji brand design including ‘witty thumbs up’, ‘bi xin’ and ‘bubbling with happiness’.
“The Elizabeth Arden x emoji crossover brand collaboration breathes new air into the consumer product social experience, using classic products and a trendsetting language to demonstrate Elizabeth Arden’s pioneering beauty philosophy and the emoji brand infinite creative possibilities,” explained Marco Hüsges, founder and ceo of the emoji company.
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