This ad will be closed automatically in X seconds.

F1 and NBA team for first of its kind partnership

Formula 1 and the National Basketball Association teamed up for a first of its kind content and activation partnership at the weekend – celebrating the NBA’s 75th anniversary season and the return of F1 to the US at the Formula 1 Aramco United States Grand Prix.

Exclusive imagery featuring F1 cars in custom liveries representing all 30 NBA teams was released on NBA and F1 social media platforms around the world.

In addition, F1 Teams also battled it out off the track in a free throw challenge at the NBA 75th anniversary themed basketball half-court, within the Circuit of the Americas paddock.

NBA legends were on-site at the ESPN Studio to coach drivers as they competed against each other to secure the most free throws possible out of 10 shots, with $20,000 up for grabs for the winning team to donate to charity.

F1 returned to the Circuit of the Americas track this weekend (22-24 October) following a two-year break due to Covid-19. The race was won by Red Bull’s Max Verstappen.

The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, plus merchandise for sale in more than 100,000 stores in 100 countries on six continents.

Its 75th anniversary season tipped off on 19 October.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
JBaker500x500
 
The ambitious company has enjoyed a strong second half of 2021, welcoming Jonathan Baker, as well as working with Rovio and UFC....
GlennMattel500x500
 
Mattel is looking to further accelerate its current growth phase, welcoming Glenn Abell as svp MEGA and global head of the construction category....
UsainMM500x500
 
The world's fastest and Olympic champion, Usain Bolt, has collaborated with Mr Men Little Miss to create a new character....
LivyH&A500x500
 
H&A's Livy Coare on her biggest hope for Christmas and what she’s most looking forward to next year....
Reebok500x500
 
Authentic Brands Group has revealed a number of new strategic operating partners for key regions around the world following its acquisition of the Reebok brand....
HallsofIvy500x500
 
The new inclusive collection is accompanied by a marketing campaign with the tagline 'Welcome to the HALLS of IVY' and starring Beyoncé....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.