Formula 1 has secured a deal to produce a first of its kind international travelling exhibition and immersive experience covering the past, present and future of the FIA Formula One World Championship.
Working with Round Room Studios – the production company behind successful exhibitions including Jurassic World: The Exhibition and Mandela: The Official Exhibition among others – the Formula 1 Exhibition will include historic artefacts, new commissions and will use unprecedented access to the film archives at F1 to deliver an ‘immersive and interactive’ journey through the of motorsport’s greatest spectacle.
The first official exhibition in Formula 1 history, it will be curated by a cast of F1 experts, historians and journalists.
“Formula 1 has seen explosive growth over recent years, and our growing fanbase is at the heart of everything we do,” commented Brandon Snow, md commercial at Formula 1. “The launch of a world-class international exhibition for fans around the world to experience and enjoy, led by a best in class production company, is a natural next step for our sport.
“Having watched its creative development come to life, we couldn’t be more excited by this project’s potential – it takes audiences ‘behind the curtain’ and celebrates F1’s rich history and heritage like never before. This will be a destination for every fan and we’re grateful to the many organisations and personalities from across Formula 1 that have contributed to this spectacular new show.”
Tim Harvey, lead producer and managing partner at Round Room Studios, added: “The Formula 1 Exhibition will be the first major exhibition in the history of Grand Prix racing. The show combines new, immersive technologies that bring to life F1’s spectacular stories in a dramatic manner, as well as fun, interactive spaces that provide different perspectives on the sport’s past, present and future.
“Over the last three years we’ve worked closely with a wide range of contributors, from iconic teams to legendary designers and champion drivers. Next year, we open the doors on a next-generation entertainment experience that will capture the imagination of all its visitors – from avid fans to young kids and families – we can’t wait.”
Details of the first Formula 1 Exhibition showing including venue and on-sale date for tickets will be announced in the autumn.
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