Fabacus is eyeing its next growth phase, with the ambitious company successfully raising £4.5 million (led by Wealth Club) and also promoting Jonathan Baker to the role of chief commercial officer.
The data management and bureau service – and the developer of proprietary data management software platform, Xelacore – was founded by serial entrepreneur, Andrew Xeni.
It has a number of high profile investors including Tom Singh OBE (founder of New Look), Seneca Partners, Inovia (led by Patrick Pichette, former cfo of Google) and Mitch Foreman (former cfo of Disney EMEA Consumer Products), as well as Wealth Club.
Blue-chip clients include Epic Games, Ultimate Fighting Championship (UFC), Skydance Animation, Ubisoft and Activision Blizzard. Fabacus also has strategic partnerships with IMG Licensing, which manages the likes of Fiat Chrysler, Pepsi, Haribo, Volkswagen and Budweiser; Fanatics; and Wildbrain CPLG.
Jonathan (pictured), who joined Fabacus in 2021, commented: “The licensing industry has a vast array of opportunities in the way that data is operationalized and used to streamline processes and drive revenue. The team at Fabacus have built a silo breaking, multi-faceted solution that’s relevant to the entire industry and I’m delighted to play a part in the next phase of Fabacus’ exciting evolution.”
Andrew Xeni, ceo and founder of Fabacus, continued: “Jonathan is a proven professional having operated in both licensing and vertical operations of global magnitude. Jonathan’s initial appointment was a period for him to truly understand the Fabacus proposition. Since then, he has demonstrated value to the team and his experience and energy make him an ideal fit with Fabacus as we embark on our growth journey. His commitment further validates our value proposition to the industry.
“In addition to personnel changes, we have bolstered our balance sheet in readiness for this next phase. Thank you to the amazing team at Wealth Club, my existing investors, and all the new investors who participated, we are now set and secure for this exciting next phase.”
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