Floral Street blossoms with Van Gogh Museum

Floral Street Fragrances is building on its award winning collaboration with Van Gogh Museum, with two ethical scented home collections launching in the summer.

The move follows the success of the Museum’s first fragrance – Sunflower Pop – which won Best Brand Licensed Health & Beauty Product or Range at the B&LLAs 2022.

Floral Street has once again been inspired by the artist’s iconic Sunflowers 1889, as well as his Almond Blossom 1890 masterpiece. The ranges include candles with vegan wax made from sustainably sourced rapeseed and coconut oil and unbleached cotton wicks; naturally derived vegan oil diffusers; 100% plastic free scented reeds and non-toxic, alcohol-free room fragrances. All are presented in exclusively designed FSC certified recyclable packaging.

“So many loved our bright and happy Sunflower Pop fragrance, that they wanted their homes to smell like it too,” said Michelle Feeney, founder of Floral Street. “But this time we have also been inspired by Van Gogh’s Almond Blossom, creating two different facets of his masterworks. Van Gogh brought the plants to life visually and we are bringing them to life in our clean fragrances.”

Marijn Veraart, licensing manager at the Van Gogh Museum, added: “We are so proud of this range extension to the already incredibly successful Sunflower Pop fragrance. Moving into home fragrances was the obvious next step and we are all hugely excited by these new developments. A huge thank you to an amazing team who have worked so hard to make this a reality.”

Ian Wickham, director of Licensing Link Europe, the Museum’s agency in the UK & Ireland, continued: “This extension to the Floral Street range has been as carefully planned, researched and considered as the launch of our Sunflower Pop fragrance, so we are all hugely excited to see the reaction when the range goes live. The team have done an incredible job.”

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