BOSS has unveiled a unique capsule collection celebrating the attitude, vision and spirit of Freddie Mercury as part of its BOSS Legends series.
Inspired by icons past and present, the BOSS Legends series recently launched with a collection inspired by Muhammad Ali and will continue over the coming months. Each collection is inspired by an iconic individual, with a portion of profits donated to a charity close to their heart.
For June – and during Pride Month – the Freddie Mercury capsule contains statement essentials printed with black and white photos of some of his renowned performances. Each is accompanied by his autograph or a specially created combined BOSS logo and autograph motif. A standout item from the collection is a t-shirt printed with a quote from Freddie that captures the spirit of the BOSS Legends series: “I’m not going to be a star. I’m going to be a legend!”
The exclusive designs are available in black, white or a bright yellow inspired by the jacket worn by Freddie during his last tour with Queen in 1986.
A portion of the proceeds will go towards the Mercury Phoenix Trust.
The collaboration was secured by Bravado in partnership with Mercury Songs Ltd.