This ad will be closed automatically in X seconds.

Go Jetters mark Children’s Day in China

Characters take part in parade and a live-stream interview to mark 2017 gala.

BBC Worldwide’s preschool brand Go Jetters headed to China last week to take part in celebrations marking Children’s Day in the country.

As part of the initiative – which is organised by state broadcaster China Central Television’s children’s channel (CCTV-14) – Xuli, Kyan, Lars and Foz and mentor Ubercorn danced in a character parade and took part in a live-stream interview.

The Gala was broadcast to an audience of 110 million, and saw over 200 million streams on mobile streaming platforms in China in one evening – triple the viewership record of the previous year.

The characters also climbed the Great Wall to check out the landmark – which they had previously saved from Grandmaster Glitch in the first series of the show.

In China, besides state children’s channel CCTV-14, Go Jetters is available on IPTV platform BesTV and on the online platform iQIYI.

The show will also be available to watch on digital platforms Tencent and Youku at the end of August.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Landmark collaboration will see the leading baby food brand create a Very Hungry Caterpillar range of baby and toddler snacks....
A number of familiar licensed names are featuring in Tesco's latest up to half price toy sale, which begins on Monday 3 October....
ToyTopic's Ashley Holman on why offering value for money on ranges is now crucial....
Peter joins the licensee from Mattel where he was senior national account manager....
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.