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Great Ormond Street Hospital Children’s Charity uses characters in new campaign

Great Ormond Street Hospital Children’s Charity has launched a new learning and entertainment platform featuring a host of well known characters to showcase the ‘Power of Play’.

The play hub has new stories from national treasures such as Alice with Tweedledee and Tweedledum, Peter Pan, Hey Duggee and Beano’s Dennis and Gnasher. A new Horrid Henry animated story, plus an audio book from CBeebies’ JoJo and Gran Gran, will also join the line-up on GOSH Charity’s new digital Power of Play hub in October.

The stories are derived by creative agency adam&eveDDB in conjunction with each property and GOSH’s Play team – the largest team of its kind in Europe, who use their skills every day to support seriously ill children from across the UK to understand and cope with their treatment and recovery.

Each of the new stories shows how play techniques can be used to overcome a specific challenge that can be relevant to all children across the UK, such as anxiety, loneliness and fear of the unknown.

Celebrating the 150th anniversary of Lewis Carroll’s Alice Through the Looking Glass, Alice, Tweedledee and Tweedledum star in a new poem ‘Dee without Dum’; an exclusive Beano comic sees Dennis and Gnasher use play and pranks to come to terms with a cancer diagnosis; while an exclusive animation of Hey Duggee sees the character use play to help Frog tackle anxiety when her new siblings arrive.

“Play is a superpower at the fingertips of all children, and it’s especially important at times of change or worry, when building our children’s resilience can help them to cope with life’s challenges,” commented Laura Walsh, head of play at Great Ormond Street Hospital. “Using our years of experience as play specialists at GOSH, we have teamed up with GOSH Charity and some much-loved children’s characters to create our Power of Play hub and bring to life the transformative power of play.

“We’re really proud to offer parents free, trustworthy, practical tips and resources to help their children embrace play to overcome their worries and discover all that life has to offer them.”

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