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Half Moon Bay readies IFL Science gift range

Licensing Link Europe secures deal with licensee for comprehensive line.

Licensing Link Europe has secured a deal with Half Moon Bay and its subsidiary publishing house Ice House Books, which will see the licensee launch a range of books and gifts for the IFL Science brand.

Half Moon Bay will be launching a series of IFL Science-branded gift books for spring/summer and autumn/winter 2020. The books, like the website, will be light-hearted but underpinned by scientific fact.

The company is also planning a gifting range including ceramics, kitchenware, glassware and bags, all reflecting specific themes such as Chemistry, Space and Save the Planet.

Products under development include clipboards, pencils, aprons, oven gloves, water bottles, travel mugs, ceramic mugs, LED lamps and drinking glasses. The range will launch in autumn/winter 2020.

All products will include the distinctive IFL Science logo and colourful illustrations, as well as the witty and clever messages that IFL Science has made very much its own.

Key outlets for the ranges will include independent gifting outlets, high street chains such as the MenKind gadget and gifting stores, and online retail including, of course, the IFL Science store.

“IFL Science themes and ideas translate perfectly to giftware and gift books,” said Gemma Swift, design manager at Half Moon Bay. “We’re delighted to be working with this funny, clever and original property.”

Michele Kuprewicz, head of retail and licensing at IFL Science, added: “We wanted to find a gifting partner that could bring our focus on ideas and facts delivered in a light-hearted and memorable way to high-quality, appealing gifts. Half Moon Bay offers all of this and more. We’re looking forward to a very successful partnership.”

Chris Taday, director at Licensing Link Europe, continued: “The combination of the irreverence, wit and factual basis of IFL Science with the gifting skill and quality of Half Moon Bay is a wonderful match.

“I’m sure the products resulting from this partnership will be enormously popular at retail.”

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