This ad will be closed automatically in X seconds.

Half Moon Bay readies IFL Science gift range

Licensing Link Europe secures deal with licensee for comprehensive line.

Licensing Link Europe has secured a deal with Half Moon Bay and its subsidiary publishing house Ice House Books, which will see the licensee launch a range of books and gifts for the IFL Science brand.

Half Moon Bay will be launching a series of IFL Science-branded gift books for spring/summer and autumn/winter 2020. The books, like the website, will be light-hearted but underpinned by scientific fact.

The company is also planning a gifting range including ceramics, kitchenware, glassware and bags, all reflecting specific themes such as Chemistry, Space and Save the Planet.

Products under development include clipboards, pencils, aprons, oven gloves, water bottles, travel mugs, ceramic mugs, LED lamps and drinking glasses. The range will launch in autumn/winter 2020.

All products will include the distinctive IFL Science logo and colourful illustrations, as well as the witty and clever messages that IFL Science has made very much its own.

Key outlets for the ranges will include independent gifting outlets, high street chains such as the MenKind gadget and gifting stores, and online retail including, of course, the IFL Science store.

“IFL Science themes and ideas translate perfectly to giftware and gift books,” said Gemma Swift, design manager at Half Moon Bay. “We’re delighted to be working with this funny, clever and original property.”

Michele Kuprewicz, head of retail and licensing at IFL Science, added: “We wanted to find a gifting partner that could bring our focus on ideas and facts delivered in a light-hearted and memorable way to high-quality, appealing gifts. Half Moon Bay offers all of this and more. We’re looking forward to a very successful partnership.”

Chris Taday, director at Licensing Link Europe, continued: “The combination of the irreverence, wit and factual basis of IFL Science with the gifting skill and quality of Half Moon Bay is a wonderful match.

“I’m sure the products resulting from this partnership will be enormously popular at retail.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
PrimarkOS500x500
 
Primark urges shoppers not to buy its products from Amazon after prices of many are inflated on site....
HasbroeOne500x500
 
"We're pleased that eOne shareholders support this transaction" says Hasbro ceo....
LondonPikachu500x500
 
Westfield London pop-up is open until November 15 and includes exclusive merchandise....
NHMFB500x500
 
Eco-friendly paint maker launches new Colour by Nature collection inspired by museum....
MLowe500x500
 
Roy Lowe & Sons' Martin Lowe on stopping any downward spiral of licensed sales....
DestinyPalladium500x500
 
Including Bits and Pixels teaming with footwear brand Palladium on new Destiny line....
Get the latest news sent to your inbox
Subscribe to our daily newsletter