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Harry Potter, Batman, Spidey and His Amazing Friends make Amazon Christmas toy list has revealed its top ten most desirable toys for Christmas 2021 – with a number of familiar licensed names making the shortlist.

The retailer also unveiled a special Trending Machine which will dispense free toys to passers by in a number of UK cities and local hospitals. Countdown star Rachel Riley and her daughter Maven had a first try of the machine on London’s Southbank earlier today (12 October).

Visitors and passers by today were able to walk away with one of this year’s must-have Christmas toys on a first come first served basis.

The machine will visit three further cities in the UK with consumers being able to find out where by following @AmazonUK on Instagram. In each city, the Top Ten Toys Trending Machine will also visit local hospitals to share some early festive cheer with patients,including Royal Manchester Children’s Hospital, Birmingham Children’s Hospital and University College Hospital.

The Amazon top ten includes a number of film franchises – Harry Potter casts his way onto the list with Pictionary Air Harry Potter, a magical twist on the classic drawing game, while Batman features in a new 36″ Transforming Play-set.

In addition, a Spidey and His Amazing Friends play-set makes the list, along with L.O.L. Surprise, Polly Pocket and Super Mario’s Luigi Starter Course.

“It is always an exciting time of year when we release the top ten toys and we hope that this Christmas more families will be able to reunite to enjoy them together,” said Matthew Redfearn, toys category manager at “As we look forward to spending more time with loved ones, we at Amazon are doing everything we can to spread a little festive cheer.

“The Trending Machine has been brought to life to help us deliver smiles and make Christmas extra special, not only for passersby, but also for children in hospitals over Christmas.”’s top ten toys for Christmas 2021 are:

  • Luigi Starter Course
  • Pictionary Air Harry Potter
  • Polly Pocket Rainbow Funland Theme Park
  • L.O.L. Surprise OMG Movie Magic Studios
  • Linkimals Dance n Groove Penguin
  • Spidey and His Amazing Friends Play-set
  • Little Live Pets Gotta Go Turdle
  • Batman 36” Transforming Play-set
  • The Balloon Dino
  • PAW Patroller 2.0

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