Hasbro honoured a number of its partners at a special UK event last week (12 July), while also highlighting some updates and forthcoming plans for some of its major franchises.
Licensees and retailers gathered at London’s Ham Yard Hotel for the Hasbro UK Partner Day, which saw the company share updates on Peppa Pig, Transformers, My Little Pony and Dungeons & Dragons.
In particular, Hasbro reinforced the strong plans coming through as it heads into the 20th year for Peppa Pig and looking ahead to the next 20 years together.
Peppa is on air in 180 markets, across over 100 broadcasters/platforms with a library of assets that will hit almost 500 by 2027.
In addition, Hasbro also honoured a number of its partners with a series of awards.
- Hardlines Partner of the Year – TOMY
- Softlines Partner of the Year – Cooneen
- Outstanding Innovation – Robosen
- Best Marketing Initiative (Licensee) – Cano Water
- Outstanding Collaborator – Fashion UK
- Best Retail Marketing Initiative – (two winners) HMV and Fraser Group
- Best Retailer – Character.com
- Best Newcomer – H&A
- Publishing Partner of the Year – Ladybird Education
- Outstanding Achievement – Jon Diver, Character Options
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