Italian watch manufacturer to launch ten models as part of new licensing agreement.
The licensing programme for sports brand HEAD is continuing to grow, with Italian watch manufacturer Aion Time coming on board.
The company has launched a new website – www.headwatches.com – to showcase its new line of ten watches.
The models are divided into digital watches – with technical functions such as stopwatch, timer, pacer, pedometer and altimeter among others – and analogue timepieces.
The names of the watches aim to evoke the values and assets of HEAD such as Tie Break, Top Spin and Avalanche among others.
“HEAD watches have been designed to satisfy both the hunger for competition and the need of leisure time of sport lovers, both athletes and fans,” said Maurizio Monopoli, marketing manager of Aion Time.
“We can’t wait to meet the customers opinions on this project we strongly believe in, thanks to the partnership with HEAD and to one of the best and most complete collections we’ve ever made.”
Products can now be ordered via the website, while Facebook and Instagram have been enrolled as the first official profiles of HEAD watches.
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