New collection also marks the 50th anniversary of the PUMA Suede.
Hello Kitty is teaming up with sportswear brand PUMA for its latest fashion collaboration.
Sanrio has revealed a new collection featuring the PUMA Suede, which is marking its 50th anniversary.
The range features fun nods to the popular character such as red bow-toms and the milk bottle icon.
The red PUMA x Hello Kitty Suede is available in adult, junior, preschool and infant sizes.
A nod to Sanrio’s ‘small gift, big smile’ philosophy, the collection also features coordinating accessories like the Red/White PUMA x Hello Kitty backpack and gym sack and the PUMA x Hello Kitty cap.
Apparel pieces round out the capsule collection including the PUMA x Hello Kitty tee, hoodie and pants.
The collection launches in PUMA stores, puma.com, Sanrio.com and select Sanrio stores from February 8.
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