The Lagoon Group and The Monster Factory both on board with growing licensing programme.
Imperial War Museums has bolstered its licensed toy category, welcoming a brace of new signings.
The Lagoon Group and The Monster Factory are both on board with the company, with products set to be revealed at Brand Licensing Europe next month.
The Lagoon Group has created a line of new products for its IWM toys and games. These include jigsaw puzzles, a rubber-band powered spitfire, poster paper planes and a model spitfire and tank.
Meanwhile, The Monster Factory will be launching a spitfire inflatable at BLE.
David Fenton, head of retail and licensing at IWM, commented: “These licensees have developed some great products and we are delighted to be working with them.
“They have both been enthusiastic and committed to bringing high quality, innovative products to the market, under IWM’s unique brand and the new ranges will extend our toy offering aimed at children.”
Licensees have access to IWM’s rich collections, which includes posters and graphic arts, film, letters, diaries, photographs, paintings, textiles and sculpture.
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