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Jazwares rides in for Go Away Unicorn

On board as global master toy partner for new animated series from Sonar Entertainment.

Jazwares has bolstered its licensed portfolio – signing up as global master toy partner for new animated series, Go Away Unicorn.

The company has secured exclusive global rights to produce the toy line based on the Sonar Entertainment series. It follows the adventures of Alice, who prefers sports and books to rainbows and glitter, until a unicorn turns up at her birthday party and declares himself her new best friend.

It will premiere on Disney Channel US in March 2019, with an exclusive preview available in the DisneyNOW app from December. Go Away Unicorn already airs in Canada, with Corus Entertainment’s YTV reporting it as a top three show.

It will air in the UK from early 2019, with CentaIP on board as the worldwide licensing agent for the series.

Jazwares’ toy line will include feature peel away blind figures, a variety of figure packs and plush.

“We’re excited to introduce the Go Away Unicorn toy line to the ‘pre-cool’ retail space,” said Laura Zebersky, chief commercial officer at Jazwares. “Go Away Unicorn is a perfect fit – the content lends itself to a synergistic line of toys that embody the importance of friendship and acceptance, while being funny for the whole family.”

Andrea Gorfolova, president of Sonar Kids, Family and Factual, added: “Jazwares instinctively gets what makes Alice, Unicorn, and their relationship beautiful, unique and important to kids today. All the fun, humour and spirit of the series will be reflected in the toys Jazwares is bringing to the market.”

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