This ad will be closed automatically in X seconds.

Jazwares ups scare factor as Feisty Pets master toy

Company to build on success already enjoyed by breakout entertainment brand.

The licensing programme for the Feisty Pets brand has been given a boost with Jazwares coming on board as global master toy partner.

Surge Licensing – the licensing agency for William Mark Corporation – secured the deal for the breakout entertainment brand, which set social media platforms alight in 2017.

The interactive plush – with characters including Glenda Glitterpoop and Sammy Suckerpunch – change from cute and cuddly to fierce with a gentle squeeze, with raging fangs and evil sarcastic grins among the facial expressions.

Mark Forti, president and ceo of WMC, developed Feisty Films, shorts on YouTube that showcase the adventures of the Pets. Released in May 2017, the shorts proved a hit, with the brand becoming one of the top toy search terms on eBay and Amazon.

Laura Zebersky, chief commercial officer at Jazwares, said: “Feisty Pets is one of the hottest crazes happening in toys right now. We are so excited to be part of this phenomenon and can’t wait to create 360° experiences worldwide.”

Elan Freedman, vp at Surge Licensing, added: “While Jazwares helps Feisty Pets make a home at retail worldwide, fans should be prepared for some characters to be spontaneously retired while others may debut as limited-edition characters.

“The toy range will be available in every store and on every e-commerce platform imaginable.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
WickedPrimark1500x500
 
The collection - in collaboration with Universal Products & Experiences - features over 50 pieces across womenswear and kidswear, as well as homeware and accessories....
AAAGroovy500x500
 
“This allows us to broaden our reach and introduce a fantastic range of softline products that complement our existing portfolio. We’re thrilled to continue Groovy’s legacy of quality with AAA’s expertise and vision."...
TheWoohoos500x500
 
London-based production company, Snipple is moving its two preschool series - The Woohoos and The Singalings - into the licensing space....
RitzParis500x500
 
As its exclusive global licensing agency, Beanstalk will extend Ritz Paris into a variety of lifestyle categories through partnerships that reflect and celebrate the glamour, heritage and timeless elegance of the world-renowned luxury brand....
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.