Joules teams with

Fashion and lifestyle brand to style holiday cottages as part of new partnership.

Joules has secured a new partnership with which will see it add its signature style to 20 properties across the UK.

The fashion and lifestyle brand will style the holiday cottages with its bedding, cushions, crockery and kitchen textiles, as well as its sofas from its DFS collaboration.

The first cottage is due to launch at the end of March, reported Fashion United.

The new collaboration is part of Joules’ 30th birthday celebrations this year.

“We’re extremely excited to have collaborated with,” said founder and chief brand officer at Joules, Tom Joule. “They’re the perfect partner which, like Joules, is focused on celebrating the great British countryside or coastline and enjoying time together.”

James Starkey, marketing director at, continued: “This collection blends two excellent British brands, both of which value style and quality.”

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