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Keep clocking up those kilometres for Kelvyn

Industry has notched up over 2,700km since challenge in memory of Kelvyn Gardner began.

The licensing community has so far collectively achieved 2,753.07km in its 10,000km for Kelvyn challenge.

The Light Fund initiative is running throughout April, with the licensing industry being encouraged to walk, run, cycle or swim to reach 10,000km, with the cumulative effort being tracked on Strava.

This week also sees the first run of the dedicated merchandise which is available from www.10000km4Kelvyn.com. There are t-shirts and hoodies for adults and children, plus mugs, keyrings and pet accessories, with all profits from the sale of the merchandise going to The Light Fund to help deserving causes in Kelvyn’s name.

Or, for those who would prefer to make a donation, they can do so via a JustGiving page.

The 10000km4kelvyn Strava club can be easily found by clicking on this link.

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