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LicenseWorks to build Carrera Jeans brand in India

Agency to launch brand licensing programme in India for leading Italian property.

Italian denim brand, Carrera Jeans is looking to make in-roads into the Indian market – partnering with LicenseWorks to launch a licensing programme in the territory.

The agency will help expand the brand into India through a raft of licensing partnerships across categories including apparel, footwear and accessories for men, women and children.

“Carrera is an iconic brand inspired by the popular ‘Carrera Panamericana’ Race,” commented Rishabh Singla, managing partner at LicenseWorks. “Carrera Jeans is committed to Italian styling and combines cutting edge technology with craftsmanship.

“We look forward to partner with some best-in-class licensees in India to help launch a complete collection of products across apparel, footwear and accessories.”

Gianluca Tacchella, ceo at Carrera Jeans, added: “Carrera is excited to begin working with the team at LicenseWorks, who are known for their strategic thinking and strong connections in the Indian market.

“India is an important market for us and our launch here is in line with our vision to reinforce our position as a leading global fashion and lifestyle brand.”

Carrera Jeans was founded in 1965 in Verona and is present in 20+ markets across over 1,000 retail touchpoints across the globe.

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