The Point.1888 welcomes Poetic Brands, BB Designs, Woodmansterne and Aykroyd & Sons to roster for The Brilliant World of Tom Gates.
Just days after launching 10 new episodes of its hit Sky Kids’ TV series, TG Entertainment’s brand licensing efforts have taken major leap forward with its agent, The Point.1888, signing four new licensee partners.
Based on the children’s book series written and illustrated by Liz Pichon, the mixed-media magazine format TV series, The Brilliant World of Tom Gates, brings Tom’s antics to life on screen for the first time.
The first licensees to come on board are Poetic Brands (daywear), BB Designs (back to school and stationery), Woodmansterne (greeting cards) and Aykroyd & Sons (nightwear).
Products are expected to launch in stores this summer.
“The incredible feedback to the new Sky Kids television series shows how eager young fans are to engage with Tom Gates as he moves from page to screen to shelf,” commented Liz Keynes, commercial director at TG Entertainment. “The best-in-class partners The Point.1888 has lined up to launch at retail later this year have developed some epic first product ranges featuring Tom’s distinctive hand-drawn style.”
Janine Richmond, head of product and brand at The Point.1888, added: “In its 10th anniversary year, the Tom Gates brand has had an amazing start to 2021. We are thrilled to be at this stage with our licensing plans and have an ambitious programme launching later this year.
“This success is in part due to a fantastic collaboration between The Point.1888 and the whole Tom Gates team who have been open to embracing a range of exciting new ideas.”