New zones and Matchmaking service added for event’s second year.
Following a successful debut this year, Licensing Expo China will return in 2018, UBM has confirmed.
The show will run from July 25-27, 2018 at the National Exhibition Convention Center in Shanghai, and will welcome a number of new additions for its second year.
Specialised zones will be introduced to the show floor covering Film, Television and Entertainment, plus Museum, Culture and Art.
In addition, due to its success at Licensing Expo and Brand Licensing Europe, the popular Matchmaking service will debut at Licensing Expo China in 2018.
The second annual China Licensing Awards will be held during the event, while a licensing seminar programme – supported by LIMA – will also run.
“We’re excited to be working with LIMA and our UBM China colleagues to bring Licensing Expo China back to Shanghai in July. The expanded floorplan and new zones will mean more exhibitors and an easy-to-navigate show floor,” said Jessica Blue, svp, Global Licensing Group, UBM.
“The new Matchmaking service will provide attendees and exhibitors with a way to enhance the quality and success rate of meetings and grow their businesses.”
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