Collaboration with InventHelp is part of Licensing Week activity at this year’s show.
Licensing Expo has confirmed a new Pitch the Brands event for this year’s show, as part of a collaboration with InventHelp.
Inventors will be able to present their product to an executive panel of consumer products experts, with the chance to win a prize package valued at over $18,000.
An official part of Licensing Week 2019, Pitch the Brands will allow ten finalists to receive feedback and direction from influential licensing and consumer product executives.
The panel includes Michael Stone, chairman at Beanstalk; Steve Scebelo, vp licensing and business development at NFL Players; Dion Vlachos, evp US retail sales and global publishing at Viacom Nickelodeon; Greg Winters, manager, licensing programmes at Boy Scouts of America; and Robert Yusim, president at Product Counsel.
One finalist will be chosen to receive InventHelp’s services.
“Products are a cornerstone of the brand licensing industry. Innovations in design, production and distribution help keep our industry growing year over year,” said Jessica Blue, svp of the Global Licensing Group, UBM. “We’re thrilled to give entrepreneurs a platform to showcase their product on the biggest stage in brand licensing. These new ideas help shape the industry through unique products and selection.”
Robert Susa, president of InventHelp, added: “It is a privilege to team up with Licensing Expo to support inventors with Pitch the Brands. This unique and inspiring opportunity provides direct feedback from leading executives in a variety of industries.
“The foundation of Pitch the Brands mirrors the mission of InventHelp – supporting innovation and providing inventors the resources they need to pursue their passion.”
Licensing Expo will be accepting submissions on its website through April 15, 2019. By April 29, InventHelp will choose ten finalists to present a demonstrable product in front of a live panel and audience at Licensing Expo 2019. This will take place on Wednesday, June 5.
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