“With nearly 20 sessions available, Licensing U brings Licensing Expo Virtual attendees everything they need to know about the $292bn licensing industry.”
Licensing Expo Virtual – in partnership with industry trade association Licensing International – has confirmed the first wave of speakers as part of the Licensing U programme running as part of this year’s event (24-26 August).
This year’s educational offering will span three tracks offering everything from the basics of licensing to insight into the topics and trends impacting the brand licensing universe.
The three tracks are:
Basics of Licensing: Designed for licensing newcomers and those interested in learning more about the industry.
- Basics of Licensing
- Basics of Licensing Law
- Basics of International Licensing
- What You Need to Know about Royalty Rates
- Working with Agents and Consultants
- Developing a Retail Plan
- Building a Compelling Brand Guide
Spotlights: Licensing professionals are invited to take a deeper dive into key industry segments with Licensing U’s Spotlights.
- Spotlight on Art Licensing
- Spotlight on Location-Based Licensing
- Spotlight on Sports Licensing
- Spotlight on Corporate Brand Licensing
- Spotlight on Entertainment Licensing
- Spotlight on Fashion/Lifestyle Licensing
Tactics and Strategies: Aimed at the more seasoned licensing professionals, this track offers more advanced sessions and will tackle some of the latest topics and trends impacting today’s licensing industry.
- What Makes a Good Collaboration?
- The Future of NFTs
- Sustainability Strategies
- Why Diversity & Inclusion Makes Good Business Sense
- Confronting Supply Chain Challenges
The Licensing U sessions will be led by brand licensing executives from Seltzer Licensing, Ferdinand IP Law Group, Pacific Licensing Services, Brandgenuity, Retail Monster, FanGirl Consulting and Brand Management, Jewel Branding, Licensing International, Sesame Workshop and The Battersby Group among others.
“With nearly 20 sessions available, Licensing U brings Licensing Expo Virtual attendees everything they need to know about the $292bn licensing industry,” commented Maura Regan, president of Licensing International. “Our strong line up of speakers and diverse range of topics has been designed to ensure all attendees leave connected and engaged with the information they need to move their businesses forward.”
Anna Knight, vp of licensing at Informa Markets, added: “We are so excited to share our Licensing U content, which – thanks to our partners at Licensing International – features an outstanding line up of speakers and topics with something for everyone.”
Prices begin at $88 for one track or $156 for the All-Access Pass by booking before 23 July to take advantage of the 20% Early Bird discount. Licensing International members benefit from an additional 10% discount.