Trade body celebrates the best of the German licensing business in 2020.
Licensing International Germany has revealed the winners of its 2020 awards, celebrating the best of the German licensing business.
The winners were selected from among 54 finalists in ten categories, with the announcement made by Peter Hollo, Licensing International Germany md (pictured) in a special video.
For the first time, LI Germany honoured the industry’s Rising Stars.
“We have some extraordinary talent in our creative and fast moving industry who may not have been in their jobs for a long time but show commitment and creativity,” commented Peter. “These can be young career starters or career changers new to licensing. Age is not the decisive factor here, but commitment, drive and passion for licensing.”
The winners of the Licensing International Germany 2020 Awards are:
Licensor/Licensing Agency of the year – KIDDINX, Studio 100 Media GmbH
Licensee of the year – Boxine
Property/Franchise of the year – Die Eiskönigin, Der Grüffelo
Licensed product of the year – Playmobil Heidi Spielsets
Promotion of the year – Grüffelo Tchibo Promotion, Active Merchandising; McDonald‘s Happy Meal: Original Schleich Figuren, CREATA (Germany) GmbH
Retailer of the year – Müller
Sports brand of the year – Bundesliga (DFL)
Digital brand of the year – Super Mario
Corporate/Lifestyle/VIP brand of the year – Ralph Ruthe
Newcomer of the year – MyPostcard.com
Licensing Industry Award – Studio 100 Media
Lifetime Achievement Award – Fred Göpfardt, Licensing Press
Rising Stars 2020 – Mandy Bläsche, Volkswagen Licensing; Steffi Engel, Pummeleinhorn; Josipa Gelo, MyPostcard.com; Steffi Greif, Brand Licensing by Burda; Ann-Katrin Hager, sprd.net.